Promoting Nike Air Jordan 1 shoes on Facebook is a great way to reach potential customers and increase sales. Start by creating a Facebook page for your business. Include product images, descriptions, and pricing information. You can also create a post about the shoes and share it with your followers. Use relevant hashtags to increase visibility and reach a wider audience. Make sure to engage with your followers by responding to comments and messages. Finally, consider running a Facebook ad campaign to target potential customers.